The Following Explains The Characteristics Of Color In Wooden Wine Box Packaging

The Following Explains The Characteristics Of Color In Wooden Wine Box Packaging



The following explains the characteristics of color in wooden wine box packaging

The advantages of wooden boxes

1. Send the wooden packaging box produced by craftsmanship, with good raw materials and environmental protection.

2. Wooden box packaging can protect the product from damage. When the goods are transported, they are packed in wooden boxes, so there is no need to worry about being crushed and damaged by other goods.

3. After consumers buy the goods packed in wooden boxes, after the goods are used up, the good wooden box packaging will not be thrown away, and can also be used to store other items, and can also be used as decorations. When buying this product, seeing this wooden box packaging, go back and buy this brand packaging, which makes repeat customers like the wooden box.

Functional expression of color in wooden wine box packaging design

As a design language, color plays an important role in the packaging design of wooden wine boxes. In the packaging design of modern wooden wine boxes, the role of color is mainly reflected in the following aspects:

(1) Color is the basic way to generate and express space. In the packaging design of wooden wine boxes, the hue and contrast of light and shade of different colors can induce a sense of space in terms of size, warmth, distance and other physical and psychological aspects, thereby bringing a sense of space. Give people a flawless imagination, and complete the function of conveying information and expressing emotions that colors should have in the packaging design of wooden wine boxes.


(2) Color can meet the personalized consumption needs of different groups of people. In the packaging design of modern wooden wine boxes, color has gradually moved out of the basic and simple functions of traditional information transmission and emotional expression, and began to slowly pursue "people-oriented". Meet the personalized consumption needs of different groups of people, so that different consumer groups can visually produce aesthetic pleasure from the heart.

(3) Color can fully display the performance characteristics of commodities. On the one hand, color can directly reflect the image and color of commodities, and guide consumers to make basic understanding and judgment of commodities. On the other hand, color can also better reflect the characteristics of commodities. Symbolic colors help people to have different psychological feelings, thereby guiding consumers to have a specific sense of intimacy with the goods.

(4) Color plays a unique role of trust, recognition and memory in the packaging design of wooden wine boxes. First of all, consumers' feelings when they see the wooden wine box packaging of a commodity are all stimulated by color. In particular, the trust and quality of the products are usually affected by the color of the wooden wine box, or reach a trust resonance, a desire to buy, or a sense of boredom.

(5) The colors in the packaging design of wooden wine boxes can stimulate people's psychology and play a certain promotional role. Different colors in the packaging design of wooden wine boxes will stimulate people's psychology differently. These colors are not only the The outer coat of the wooden wine box packaging has also become a factor that attracts consumers' attention and decides to buy.

 

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